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CamdenLogic

Assignment library

Engagement formats, written before the client arrives.

CamdenLogic publishes standing assignment types — the commercial question each answers, the work carried out, and the documents produced. These are the terms on which an assignment can be commissioned.

Nothing on this page describes work for a named organisation, and no result is claimed on a client’s behalf.

Formats
6 assignment types
Basis
Fixed scope, agreed in writing
Typical duration
Two to six weeks
Capabilities
Technology · Management · Advertising · Market
OB-01
Technology Consultancy+ 70229

Two to four weeks, depending on the number of workflows traced.

Technology systems review

Is the technology we run on fit for the next stage of the business, and what should change first?

Work involved

  1. 01Record the estate
  2. 02Trace the operational cost
  3. 03Test the alternatives
  4. 04Order the change

Likely outputs

  • Systems register
  • Workflow findings with cost of delay
  • Platform comparison against requirements
  • Staged roadmap and recommendation
Open format OB-01
OB-02
Market Research & Intelligence+ 70229

Three to five weeks, longer where survey fieldwork is included.

Market entry intelligence note

Is there a defensible position for us in this market, and what would entering it require?

Work involved

  1. 01Define the market
  2. 02Compile the competitive picture
  3. 03Gather demand evidence
  4. 04State the entry conditions

Likely outputs

  • Market definition and sizing basis
  • Competitor register with sources
  • Demand findings with method and limits stated
  • Entry conditions and recommendation
Open format OB-02
OB-03
Advertising & Creative+ 73200

Two to three weeks.

Advertising direction pack

What are we claiming, to whom, and how should the advertising carry it?

Work involved

  1. 01Settle the claim
  2. 02Fix the audience
  3. 03Build the message hierarchy
  4. 04Direct the treatment

Likely outputs

  • Positioning and claim statement
  • Audience definition
  • Message hierarchy
  • Creative direction pack and campaign measure
Open format OB-03
OB-04
Management Consultancy

Three to five weeks, depending on the number of functions in scope.

Management operating model review

Is the organisation arranged to do the work it has taken on, and where does it stall?

Work involved

  1. 01Map the current arrangement
  2. 02Locate the friction
  3. 03Redraw the model
  4. 04Sequence the change

Likely outputs

  • Current-state operating map
  • Friction findings by process
  • Proposed model with decision matrix
  • Change sequence and review cadence
Open format OB-04
OB-05
Market Research & Intelligence+ 73110

Four to six weeks, including fieldwork.

Customer segmentation study

Which groups of customers are worth serving, and what does each of them actually want?

Work involved

  1. 01Establish the base
  2. 02Research the population
  3. 03Form the segments
  4. 04Order by opportunity

Likely outputs

  • Base data findings
  • Survey instrument and results
  • Segmentation model with evidence per segment
  • Priority order and message implications
Open format OB-05
OB-06
Advertising & Creative+ 62020

Two to three weeks.

Website and digital presence brief

Does our digital presence argue the business we now are, and what should it be rebuilt to say?

Work involved

  1. 01Review the current estate
  2. 02Set page purpose
  3. 03Order the content
  4. 04Specify for build

Likely outputs

  • Current presence review
  • Site structure with page purpose
  • Content order and message per page
  • Build brief for a delivery partner
Open format OB-06

Enquiries

If one of these formats fits, say so in your enquiry.

Tell us what needs to change — a system, process, market, campaign, or decision. CamdenLogic will respond with the most relevant way to begin.